Analysis of corporate communication management – Bc. Xinyuan Li
Bc. Xinyuan Li
Bachelor's thesis
Analysis of corporate communication management
Analysis of corporate communication management
Abstract:
This Bachelor's thesis was written to analyse the management of communication in two particular companies. The thesis has two main parts: a literature review and a practical part. In the literature review section the terms, tools and channels of communication management are described. The main part of the thesis is the practical part where information about FAW China and Volkswagen Germany is mentioned …moreAbstract:
This Bachelor's thesis was written to analyse the management of communication in two particular companies. The thesis has two main parts: a literature review and a practical part. In the literature review section the terms, tools and channels of communication management are described. The main part of the thesis is the practical part where information about FAW China and Volkswagen Germany is mentioned …more
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2023
Identifier:
https://is.ambis.cz/th/gafcc/
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: Mgr. Daniela Červenclová
- Reader: doc. PhDr. Jana Marie Šafránková, CSc.
Citation record
ISO 690-compliant citation record:
LI, Xinyuan. \textit{Analysis of corporate communication management}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., AMBIS University. 2023. Available from: https://theses.cz/id/f34tyu/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s., AMBIS UniversityAMBIS University
AMBIS UniversityBachelor programme / field:
Business Economics and Management / Business Economics and Management
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