Communication as a load bearing element of the Marketing Communication – Bc. Nikita Polivtsev
Bc. Nikita Polivtsev
Diplomová práce
Communication as a load bearing element of the Marketing Communication
Communication as a load bearing element of the Marketing Communication
Abstract:
At the center of this thesis is communication. One could say it is the main activity of humanity. The importance of it should not be overlooked. The work has two main parts, the first which is theoretical and covers the general development of the communication and the changes it brought to the world itself and marketing in particular. The second which is more practical and shows an example of a company …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 9. 4. 2018
Identifikátor:
https://is.vsfs.cz/th/dekna/
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2018
- Vedoucí: Ing. Jiří Šnajdar
- Oponent: PhDr. Marie Koubová
Citační záznam
Citace dle ISO 690:
POLIVTSEV, Nikita. \textit{Communication as a ~load bearing element of the Marketing Communication} [online]. Praha, 2018 [cit. 2023-12-08]. Dostupné z: https://theses.cz/id/wp4cje/. Diplomová práce. Vysoká škola finanční a správní, a.s. Vedoucí práce Ing. Jiří Šnajdar.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
Práce na příbuzné téma
-
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann -
Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
The Secrets of Communication in Marketing Communication
Anatoly Zakharchuk -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Yuliya Laas -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Sabine Koch -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company
Lev Alimpiyev