Bc. Xinyuan Li

Bachelor's thesis

Analysis of corporate communication management

Analysis of corporate communication management
Anotácia:
This Bachelor's thesis was written to analyse the management of communication in two particular companies. The thesis has two main parts: a literature review and a practical part. In the literature review section the terms, tools and channels of communication management are described. The main part of the thesis is the practical part where information about FAW China and Volkswagen Germany is mentioned …viac
Abstract:
This Bachelor's thesis was written to analyse the management of communication in two particular companies. The thesis has two main parts: a literature review and a practical part. In the literature review section the terms, tools and channels of communication management are described. The main part of the thesis is the practical part where information about FAW China and Volkswagen Germany is mentioned …viac
 

Keywords

communication management internal communication communication tools or channels cross-cultural communication management multinational companies.
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 27. 4. 2023
Identifikátor: https://is.ambis.cz/th/gafcc/

Obhajoba závěrečné práce

  • Obhajoba proběhla 12. 6. 2023
  • Vedúci: Mgr. Daniela Červenclová
  • Oponent: doc. PhDr. Jana Marie Šafránková, CSc.

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Instituce archivující a zpřístupňující práci: AMBIS vysoká škola, a.s., AMBIS University
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