Sepětí vývoje médií s marketingovou komunikací - Vznik a vývoj fotografie – Ing. Otakar Gráf
Ing. Otakar Gráf
Bachelor's thesis
Sepětí vývoje médií s marketingovou komunikací - Vznik a vývoj fotografie
Marketing Communication in Relation with Media Development -The Origin and development of Photographs
Abstract:
Bakalářská práce mapuje počátky a vývoj světové a české fotografie se zaměřením na marketingovou komunikaci pomocí reklamní fotografie. Práce podává ucelený pohled na tuto problematiku i s širším zamyšlením se nad posláním a funkcí fotografie v reklamě. První část práce popisuje vývoj média - fotografie v kontextu marketingu a marketingové komunikace. Druhá část si dává za cíl metodou analýzy porovnat …moreAbstract:
This bachelor thesis maps the origins and development of world and Czech photography with emphasizing on marketing communication using advertising photography. The thesis delivers a complex view of this issue along with a deeper contemplation about the mission and function of photography in medium - photography in the context of marketing and marketing communication. The second part sets as a goal …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2014
Identifier:
https://is.vsfs.cz/th/rp5mb/
Thesis defence
- Date of defence: 4. 6. 2014
- Supervisor: PhDr. Marek Matějka
- Reader: prof. MgA. Jiří Svoboda
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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