Trends of Business Strategy Management in Business Practice

Bc. Malika Matyeva

Bakalářská práce

Anotace:

This paper reveals the concept and development of trends of strategic management on the example of the selected company, prerequisites and grounds are identified for the emergence of a specific strategy, as well as the main trends are listed in business strategies; Methodological foundations and practical approaches are reviewed to the formation of the system of the company's strategic management. Also the main provisions of modern concepts and international experience are studied. This characteristic of company performance indicators of the thesis summarizes materials on the analysis of the external and internal environment of the company, presented the main approaches to the development of the mission and goals of the company, as well as to developing and implementing strategies based on strategic risks the company.

Abstract:

This paper reveals the concept and development of trends of strategic management on the example of the selected company, prerequisites and grounds are identified for the emergence of a specific strategy, as well as the main trends are listed in business strategies; Methodological foundations and practical approaches are reviewed to the formation of the system of the company's strategic management. Also the main provisions of modern concepts and international experience are studied. This characteristic of company performance indicators of the thesis summarizes materials on the analysis of the external and internal environment of the company, presented the main approaches to the development of the mission and goals of the company, as well as to developing and implementing strategies based on strategic risks the company.

Keywords

Strategy, strategic management of the organization, marketing analysis, external environment, internal environment, business trends.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 25. 10. 2019

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 6. 2020
• Vedoucí: Mgr. Jiří Amler
• Oponent: Ing. Patricia Jakešová

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance