Tvorba marketingové strategie pro festival Outdoor Rave – Dominika Lakomá
Dominika Lakomá
Bachelor's thesis
Tvorba marketingové strategie pro festival Outdoor Rave
Creation of a marketing strategy for Outdoor Rave festival
Abstract:
Předmětem této bakalářské práce je, jak již název vypovídá, tvorba marketingové strategie a tvorba marketingového plánu konkrétní firmy. V teoretické části práce je popsána základní struktura marketingového plánu a metody, které jsou při tvorbě použity. Teoretická část dále obsahuje marketingový výzkum ve formě dotazníku, který byl distribuován mezi návštěvníky festivalu. Praktická část následně využívá …moreAbstract:
The subject of this Bachelor thesis is, as the title prompts, the creation of a marketing strategy and a marketing plan for a chosen company. The theoretical part describes the basic structure of a marketing plan and different methods used for its creation. Moreover, the theoretical part also consists of marketing research in the form of a survey distributed among the visitors of the company. The practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 5. 2020
Thesis defence
- Supervisor: Mgr. Ondřej Novák
- Reader: Martin Charvát
Citation record
ISO 690-compliant citation record:
LAKOMÁ, Dominika. \textit{Tvorba marketingové strategie pro festival Outdoor Rave}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2020. Available from: https://theses.cz/id/f5vwxy/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative marketing and communication / Online marketing
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