Wine and Wine Production from the Marketing Point of View – Anna Malakhova
Anna Malakhova
Bachelor's thesis
Wine and Wine Production from the Marketing Point of View
Wine and Wine Production from the Marketing Point of View
Abstract:
Cílem bakalářské práce "Víno a vinařství z marketingového pohledu" je zanalyzovat marketingové prostředí Českého vinařství a předpoklady rozvoje vinařského cestovního ruchu v Česká republice, a pak na základě této analýzy navrhnout určitá opatření ke zlepšení marketingové strategie českého vinařství vhodné pro zahraniční a domácí zákazníky.Abstract:
The aim of bachelor thesis "Wine And Wine Production From the Marketing Point Of View“ thesis is to analyze marketing environment of the Czech winery and the prerequisites of the Czech republic for the wine tourism and than make some suggestions as for improving a marketing strategy suitable for the foreign and domestic customers using the results of these analyses.
Language used: English
Date on which the thesis was submitted / produced: 24. 4. 2014
Identifier:
http://is.vsh.cz/th/11069/vsh_b/
Thesis defence
- Date of defence: 2. 6. 2014
- Supervisor: Mgr. Milena Straková
- Reader: PhDr. Marek Merhaut, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
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