Ing. Yury Lavrentiev

Master's thesis

The role of strategic business plans in promoting corporate health

The role of strategic business plans in promoting corporate health
Anotácia:
The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to …viac
Abstract:
The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 21. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 26. 6. 2015
  • Vedúci: MBA Jiří Vicek
  • Oponent: Ing. Pavla Břečková, Ph.D.

Citační záznam

Plný text práce

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

University of Finance and Administration

Master programme / odbor:
Economics and Management / Business Management and Corporate Finance