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Roman Štefek

Bachelor's thesis

Produktová ponuka pre rodiny s deťmi

Product supply for families with children
Abstract:
Bachelor thesis deals with product offer for families with children in Czech Republic. It focuses focuses on theoretical bases of tourist industry aimed at families with children, market segmentation in relation to families with children and on family as a social unit. The aim of this bachelor's thesis is to analyze the hotel offer for the segment of families with children and to analyze the needs …more
Abstract:
Bakalárska práca sa zaoberá produktovou ponukou pre rodiny s deťmi destinácií Česká republika. Zameriava sa na teoretické východiská problematiky cestovného ruchu rodín s deťmi, segmentáciu trhu rodín s deťmi a rodiny ako sociálnej jednotky. Cielom bakalárskej práce je nalýza produktovej ponuky hotelov pre segment rodín s deťmi a analýza potrieb segmentu rodín s deťmi. Záver bakalárskej práce tvorí …more
 

Keywords

cestovný ruch hotel rodiny s deťmi ubytovacie zariadenie baby friendly accommodation facilities families with children tourist industry
 
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: http://is.vsh.cz/th/14860/vsh_b/

Thesis defence

  • Date of defence: 5. 6. 2017
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: Ing. Štěpán Chalupa

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