Produktová ponuka pre rodiny s deťmi

Roman Štefek

Bachelor's thesis

Product supply for families with children

Abstract:

Bachelor thesis deals with product offer for families with children in Czech Republic. It focuses focuses on theoretical bases of tourist industry aimed at families with children, market segmentation in relation to families with children and on family as a social unit. The aim of this bachelor's thesis is to analyze the hotel offer for the segment of families with children and to analyze the needs of families with children. The final part of the thesis comprises a set of suggestions and recommendations for improvements in product offer aimed at families with children and for achieving higher quality of services provided by hotels, created on the basis of ascertained differences between hotels’ offer and families’ demands.

Abstract:

Bakalárska práca sa zaoberá produktovou ponukou pre rodiny s deťmi destinácií Česká republika. Zameriava sa na teoretické východiská problematiky cestovného ruchu rodín s deťmi, segmentáciu trhu rodín s deťmi a rodiny ako sociálnej jednotky. Cielom bakalárskej práce je nalýza produktovej ponuky hotelov pre segment rodín s deťmi a analýza potrieb segmentu rodín s deťmi. Záver bakalárskej práce tvorí súbor návrhov a doporučení pre skvalitnenie produktovej ponuky pre rodiny s deťmi na zlepšenie úrovne poskytovaných služieb hotelmi, vypracovaný na základe zistených rozdielov medzi ponukou hotelov a dopytom rodín s deťmi.

Kľúčové slová

cestovný ruch, hotel, rodiny s deťmi, ubytovacie zariadenie, baby friendly, accommodation facilities, families with children, tourist industry

Jazyk práce: Slovak

Datum vytvoření / odevzdání či podání práce: 27. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 5. 6. 2017
• Vedúci: doc. Ing. Dagmar Jakubíková, Ph.D.
• Oponent: Ing. Štěpán Chalupa

Institute of Hospitality Management in Prague

Bachelor programme / odbor:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)