Sports Marketing after the Financial Crisis – Bc. Kateřina Salajková
Bc. Kateřina Salajková
Master's thesis
Sports Marketing after the Financial Crisis
Sports Marketing after the Financial Crisis
Abstract:
This thesis analyzes the concept of sports marketing under the influence of the Financial Crisis. It consists of the two parts – theoretical and practical. Theoretical part gives the explanation of the sports marketing as well as the Financial Crisis. The Financial Crisis brought many problems concerning getting sponsorships and public subsidies for sports. The impact of the Crisis on sports sectors …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2013
Identifier:
https://is.vsfs.cz/th/lyhlo/
Thesis defence
- Date of defence: 25. 6. 2013
- Supervisor: Mgr. Zdeněk Sloboda
- Reader: Ing. Tomáš Poucha
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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