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Ing. Anastasia Stavinska

Master's thesis

Analysis of the Internet marketing activities

Analysis of the Internet marketing activities
Abstract:
This work aims to develop an online marketing activities plan for a Ukrainian start-up company. The thesis is split into a theoretical and a practical part. The work starts with the theoretical one by giving an introduction into the topic, and investigating modern Internet trends. The main theoretical part is about definition and description of online marketing activities, as well as an outline of …more
 

Keywords

Internet Marketing Online Marketing Activities Digital Analysis Marketing Plan
 
Language used: English
Date on which the thesis was submitted / produced: 6. 1. 2014
Identifier: https://is.muni.cz/th/jkbj3/

Thesis defence

  • Date of defence: 3. 2. 2014
  • Supervisor: Ing. Jiří Richter
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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