Analysis of the Internet marketing activities

Ing. Anastasia Stavinska

Diplomová práce

Abstract:

This work aims to develop an online marketing activities plan for a Ukrainian start-up company. The thesis is split into a theoretical and a practical part. The work starts with the theoretical one by giving an introduction into the topic, and investigating modern Internet trends. The main theoretical part is about definition and description of online marketing activities, as well as an outline of digital analytics fundamentals. For this, common literature as well as current Internet sources are used. The practical part includes the description and analysis of the chosen company’s performance, as well as a plan of Internet marketing activities, illustrated by a roadmap.

Keywords

Internet, Marketing, Online Marketing Activities, Digital Analysis, Marketing Plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 1. 2014

Obhajoba závěrečné práce

• Obhajoba proběhla 3. 2. 2014
• Vedoucí: Ing. Jiří Richter
• Oponent: doc. Ing. Alena Klapalová, Ph.D.

Masarykova univerzita

Ekonomicko-správní fakulta

Magisterský studijní program / obor:
Ekonomika a management / Podnikové hospodářství (angl.)