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Bc. Monika Šifferová

Master's thesis

Optimalizace PPC kampaní pro vybranou firmu

Optimization of PPC Campaigns for the Chosen Company
Abstract:
Diplomová práca sa zaoberá projektom optimalizácie PPC kampaní pre vybranú firmu. Teoretická časť práce sa zameriava konkrétne na online marketing a jeho využitie v PPC systémoch v nástroji Google Ads a Meta Business Manager. V analytickej časti je charakterizovaná firma, jej doterajšie marketingové činnosti v online priestore a webové stránky firmy, za pomoci SWOT analýzy a funnelovej analýzy. Z analytickej …more
Abstract:
The diploma thesis deals with the project of optimizing PPC campaigns for a selected company. The theoretical part of the thesis focuses specifically on online marketing and its use in PPC systems in Google Ads and Meta Business Manager. The analytical part characterizes the company, its current marketing activities in the online space and the company's website with the help of SWOT analysis and Funnel …more
 

Keywords

PPC Facebook Instagram Google Ads Meta Business Manager
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2022

Thesis defence

  • Supervisor: Mgr. Jan Kramoliš, Ph.D.

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Šifferová, Monika. Optimalizace PPC kampaní pro vybranou firmu. Zlín, 2022. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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