Analýza rozvoje agroturistiky v České republice – Bc. Lucie Rýglová, DiS.
Bc. Lucie Rýglová, DiS.
Master's thesis
Analýza rozvoje agroturistiky v České republice
Analysis of agrotourism in the Czech Republic
Abstract:
Cílem diplomové práce je analyzovat současný stav agroturistiky v České republice a zároveň zhodnotit zda agroturistika zaujme silnou pozici na trhu cestovního ruchu v trávení volného času tuzemskými turisty. Na základě zjištěných údajů vypracovat a navrhnout programy a marketingové návrhy, které by pomohly rozvoji agroturistiky a upevnili její pozici. Práce se v teoretické části zabývá základními …moreAbstract:
The aim of this thesis is to appraise the current situation in agro tourism in the Czech Republic and also the potential interest of the population living in Prague in this type of leisure activity. On the basis of relevant analysis from primary and secondary research, there appears to be arguments against or supporting the agro tourism growth. The theoretical part of this thesis describes in basic …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 6. 2014
Identifier:
http://is.vsh.cz/th/13278/vsh_m/
Thesis defence
- Date of defence: 27. 8. 2014
- Supervisor: doc. Ing. Lenka Turnerová, CSc.
- Reader: doc. Ing. Dagmar Jakubíková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management
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