Image města Brna v kontextu cestovního ruchu – Bc. Kristýna Jurková
Bc. Kristýna Jurková
Master's thesis
Image města Brna v kontextu cestovního ruchu
Image of the city of Brno in the context of Tourism
Abstract:
Předmětem diplomové práce je image destinace – města Brna. Hlavním cílem této práce je zhodnocení image města Brna a pozice města Brna v rámci vybraných konkurenčních měst a návrh strategie a opatření týkajících se pozice Brna s ohledem na rozvoj cestovního ruchu. V teoretické části je zpracována problematika cestovního ruchu se zaměřením na destinační management, destinaci městského typu, městský …moreAbstract:
The subject of the diploma thesis is the image of the destination - the city of Brno. The main aim of this work is to evaluate the image of the city of Brno and its posi-tion within selected competitive cities and to propose strategies and measures concerning the position of Brno with regard to the development of tourism. The theoretical part elaborates tourism issues with focus on destination management …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 1. 2018
Thesis defence
- Supervisor: doc. Ing. Kateřina Ryglová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Business Economics and Management
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