Advertisment – the phenomenon of communication – Kamilla Zakirbayeva
Kamilla Zakirbayeva
Bachelor's thesis
Advertisment – the phenomenon of communication
Advertisment – the phenomenon of communication
Abstract:
This bachelor's thesis consists of an introduction, theoretical and practical part, conclusion and list of used literature. The first chapters describe the emergence of advertising, its traditions, role in our lives, as well as its tasks. In the theoretical part pays special attention to the components of the communicative structure of the advertising text, its voice and influence of the genre. In …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/uoydm/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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