External Sales Marketing Strategy for Bouncing Castles Company – Dominika Kútna
Dominika Kútna
Master's thesis
External Sales Marketing Strategy for Bouncing Castles Company
External Sales Marketing Strategy for Bouncing Castles Company
Abstract:
The bouncing castle industry in Central Europe is going through an unprecedented change and the demand is increasing on an annual basis. As the original reactive approach towards marketing strategy is insufficient, the thesis aims to find additional revenue streams for a local bouncing castle company based in Slovakia – Hopsaland.com with the help of emerging technologies and tools of competitive intelligence …moreAbstract:
The bouncing castle industry in Central Europe is going through an unprecedented change and the demand is increasing on an annual basis. As the original reactive approach towards marketing strategy is insufficient, the thesis aims to find additional revenue streams for a local bouncing castle company based in Slovakia – Hopsaland.com with the help of emerging technologies and tools of competitive intelligence …more
Language used: English
Date on which the thesis was submitted / produced: 17. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91908
Thesis defence
- Date of defence: 23. 2. 2024
- Supervisor: Jan Černý
- Reader: Matyáš Urbánek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91908
Vysoká škola ekonomická v Praze
Master programme:
Data & Analytics for Business Management