Change Management of Business Strategy and Internationalization of Trading Company – Bc. Dominika Nekvindová
Bc. Dominika Nekvindová
Master's thesis
Change Management of Business Strategy and Internationalization of Trading Company
Řízení změny obchodní strategie a internacionalizace obchodní společnosti
Abstract:
Nekvindová D. Řízení změny obchodní strategie a internacionalizace obchodní společnosti, Diplomová práce. Brno: Mendelova Univerzita v Brně, 2017.Hlavním cílem diplomové práce je vytvořit komplexní metodiku pro řízení změny obchodní strategie, když podnik chce vstoupit na nový zahraniční trh, která bude aplikovatelná a využitelná obecně v MSP. Budou použity principy teorie řízení změny a projektového …moreAbstract:
Nekvindová D. Change Management of Business Strategy and Internationalization of Trading Company, Diploma thesis. Brno: Mendel University in Brno, 2017.The main objective of the diploma thesis is to create a complex methodology for the change of business strategy when a company wants to internationalize which will be applicable and utilizable in SMEs. The principles of the theory of change management …more
Language used: English
Date on which the thesis was submitted / produced: 22. 5. 2017
Thesis defence
- Supervisor: doc. Ing. Lea Kubíčková, Ph.D.
Citation record
ISO 690-compliant citation record:
NEKVINDOVÁ, Dominika. \textit{Change Management of Business Strategy and Internationalization of Trading Company}. Online. Master's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2017. Available from: https://theses.cz/id/fkpven/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Business Economics and Management
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