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Bc. Wei Sun

Bachelor's thesis

The impact of reputation on Chinese and Czech Generation Z buying decisions

The impact of reputation on Chinese and Czech Generation Z buying decisions
Abstract:
The objective of this bachelor’s thesis is to examine how brand reputation influences the purchasing decisions of Chinese and Czech Generation Z and to identify ways in which brand reputation may facilitate purchase intentions. This thesis focuses on a literature review, a case study, and informative research. By comprehending general information about Generation Z and how Generation Z thinks, the …more
Abstract:
The objective of this bachelor’s thesis is to examine how brand reputation influences the purchasing decisions of Chinese and Czech Generation Z and to identify ways in which brand reputation may facilitate purchase intentions. This thesis focuses on a literature review, a case study, and informative research. By comprehending general information about Generation Z and how Generation Z thinks, the …more
 

Keywords

credibility, attitude, image, purchase, social media, Generation Z
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2023
Identifier: https://is.ambis.cz/th/wqkdx/

Thesis defence

  • Date of defence: 12. 6. 2023
  • Supervisor: doc. Ing. Alžběta Kiráľová, Ph.D.
  • Reader: doc. PhDr. Ján Višňovský, Ph.D.

Citation record

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