Zpět na vyhledávání

Bc. Lenka Pacíková

Master's thesis

The Level of Formality versus Informality in Advetising for Medical Professionals

The Level of Formality versus Informality in Advetising for Medical Professionals
Abstract:
Diplomová práce se zabývá úrovní formálnosti a neformálnosti v reklamním diskurzu zaměřeném na odborníku v oboru lékařské péče. Práce zkoumá, jakým způsobem se projevují jednotlivé sociolingvistické faktory na úrovni formálnosti a neformálnosti daného diskurzu a na výběru jazykových prostředků na úrovni gramaticko-lexikální.
Abstract:
The topic of this diploma thesis is the level of formality and informality in advertising texts for medical professionals. A sociolinguistic approach to the analysis is employed, which defines the individual sociolinguistic factors influencing the choice of formal and informal linguistic features. The level of formality and informality is manifested on the language material, from the point of view …more
 

Keywords

advertising medical professional level of formality/informality sociolinguistic factors
 
Language used: English
Date on which the thesis was submitted / produced: 20. 1. 2012
Identifier: https://is.muni.cz/th/nh7rv/

Thesis defence

  • Date of defence: 30. 1. 2012
  • Supervisor: prof. PhDr. Ludmila Urbanová, CSc.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Arts

Master programme / field:
Philology / English Language and Literature

Theses on a related topic

List of theses with an identical keyword.
  • No theses on a related topic available.