The Level of Formality versus Informality in Advetising for Medical Professionals – Bc. Lenka Pacíková
Bc. Lenka Pacíková
Master's thesis
The Level of Formality versus Informality in Advetising for Medical Professionals
The Level of Formality versus Informality in Advetising for Medical Professionals
Abstract:
Diplomová práce se zabývá úrovní formálnosti a neformálnosti v reklamním diskurzu zaměřeném na odborníku v oboru lékařské péče. Práce zkoumá, jakým způsobem se projevují jednotlivé sociolingvistické faktory na úrovni formálnosti a neformálnosti daného diskurzu a na výběru jazykových prostředků na úrovni gramaticko-lexikální.Abstract:
The topic of this diploma thesis is the level of formality and informality in advertising texts for medical professionals. A sociolinguistic approach to the analysis is employed, which defines the individual sociolinguistic factors influencing the choice of formal and informal linguistic features. The level of formality and informality is manifested on the language material, from the point of view …more
Language used: English
Date on which the thesis was submitted / produced: 20. 1. 2012
Identifier:
https://is.muni.cz/th/nh7rv/
Thesis defence
- Date of defence: 30. 1. 2012
- Supervisor: prof. PhDr. Ludmila Urbanová, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
Theses on a related topic
- No theses on a related topic available.