Andrej Blaha

Bachelor's thesis

Aplikácia marketingového mixu v kúpel'níctve

Application of marketing mix in spa management
Abstract:
Bachelor thesis is oriented on individual marketing mix tools, and on their enforcement on spa hotels environment. Theoretical chapter consists of basic terminology which concern marketing service.The part is focused on typical attribute of service, which distinguish marketing service from basic marketing. Attention is also paid to specific signs of marketing in tourism and in marketing of spa hotels …more
Abstract:
Bakalárska práca sa zameriava na jednotlivé nástroje marketingového mixu a na ich uplatnenie v prostredí kúpeľných hotelov. Teoretická časť práce obsahuje základnú terminológiu, ktorá sa týka marketingu služieb. Zameriava sa na charakteristické vlastnosti služieb, ktoré odlišujú marketing služieb od klasického marketingu. Pozornosť je v práci venovaná aj špecifickým črtám marketingu v cestovnom ruchu …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 4. 2013

Thesis defence

  • Date of defence: 27. 8. 2013
  • Supervisor: doc. Ing. Josef Vlček, CSc.
  • Reader: Ing. Eliška Smotlachová

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze