Bc. Elena Babaian
Master's thesis
Marketing strategies and their use
Abstract:
This thesis will identify the value of marketing strategies for business processes in the Czech Republic, as well as for the global network. This work will focus on the importance of marketing in global organizations and in the world at large. The main object of my research will be global organizations and their use of marketing strategies to achieve success and avoid problems. The starting point of …more
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2022
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
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Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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