Marketing strategies and their use

Bc. Elena Babaian

Diplomová práce

Abstract:

This thesis will identify the value of marketing strategies for business processes in the Czech Republic, as well as for the global network. This work will focus on the importance of marketing in global organizations and in the world at large. The main object of my research will be global organizations and their use of marketing strategies to achieve success and avoid problems. The starting point of the entire work will be the theoretical part, which will discuss the classification of marketing and its strategies and their interaction with each other. In the practical part, large companies from different industries will be analyzed to find patterns and differences between the development of companies and the choice of strategies that they apply. These research methods will be theoretical, such as analysis, synthesis and classification. As well as empirical ones such as experiment (questionnaire) and comparison. The theoretical method will be based on bibliographies, journals, articles and various online resources.

Keywords

Marketing strategies, marketing, classification, companies, business processes, global network, global organizations

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 12. 4. 2022

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration