OTA: Web conversion optimization with the UX design solution – Karina Andrijivna Biben
Karina Andrijivna Biben
Bachelor's thesis
OTA: Web conversion optimization with the UX design solution
Abstract:
The focus of the thesis will be on the web conversion optimization with the help of UX web design principles. Using the mixed method of qualitative research combined with the own web analysis, the author will prepare recommendations on improving the conversion strategy for the OTA. The output of this work will be a plan for improving the performance of the website of a selected Czech OTA.
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2017
Thesis defence
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty
Vysoká škola polytechnická Jihlava
Bachelor programme / field:
Ekonomika a management / Travel/Tourism
Theses on a related topic
- No theses on a related topic available.