External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil – Anna Katharina Lemke
Anna Katharina Lemke
Master's thesis
External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil
SMEs' Choice of Entry Strategy into the South American Market
Abstract:
Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market …moreAbstract:
Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2014
Identifier:
http://www.vse.cz/vskp/eid/58622
Thesis defence
- Date of defence: 10. 9. 2014
- Supervisor: Ladislav Tyll
- Reader: Josef Krause
Citation record
ISO 690-compliant citation record:
LEMKE, Anna Katharina. \textit{External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil}. Online. Master's thesis. Praha: University of Economics, Prague. 2014. Available from: https://theses.cz/id/g8dhw1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/58622
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management