Ing. Peter Kalman

Master's thesis

Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu

The Analysis of the Impacts of Entering the International Market on the Company Management
Abstract:
The subject of my diploma thesis is to analyze the impacts of the company Mad Apple after entering international market in the field of management. Theory part is focusing on various approaches of a company throughout the process of entering an international market and culture environment in management by researching the theory and needed analytic methods in literature sources. Practical part is focused …more
Abstract:
Predmetom diplomovej práce je analyzovať dopady vstupu spoločnosti Mad Apple na medzinárodný trh v oblasti manažmentu. Teoretická časť pojednáva o problematike vstupu podniku na medzinárodný trh a kultúrnych špecifikách v manažmente v teoretickej literatúre a teoretický rozbor potrebných analytických metód. Praktická časť je zameraná na analýzu situácie v podniku Mad Apple, rozbor problémových oblastí …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 5. 2015

Thesis defence

  • Date of defence: 24. 6. 2015
  • Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
  • Reader: Ing. Martina Rešlová, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta