Statistical analysis of digital social communication in the Czech Republic

Mayu Fukuhara

Bakalářská práce

Abstract:

This study investigates the landscape of digital social communication in the Czech Republic, focusing on the influence of generational cohorts and education levels. Utilizing data from the European Social Survey 2020 (ESS2020), statistical analysis reveals significant insights into digital communication behaviors within this context. Findings highlight disparities across generational cohorts, with younger generations demonstrating higher levels of digital engagement than Baby Boomers. Moreover, education levels significantly influence digital communication behaviors, with higher-educated individuals exhibiting more excellent proficiency and engagement. The study employs rigorous statistical methods to comprehensively explore these dynamics, including the chi-square test, descriptive statistics, and inferential statistics. This research contributes to understanding digital communication trends and informs strategies for enhancing digital literacy and inclusive communication practices.

Keywords

Digital social communication, Czech Republic, generational cohorts

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 3. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 5. 2024
• Vedoucí: prof. Ing. Jindřich Špička, Ph.D.
• Oponent: Zuzana Pacáková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Informatics