Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu – Bc. Katarína Kiktová
Bc. Katarína Kiktová
Master's thesis
Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu
The Analysis of the Impacts of Entering the International Market on the Company Management
Abstract:
This thesis aims to analyze the impacts of the entry of a company on the international market in a management area. The first part deals with a definition of the theoretical basis for the given problem by defining the basic concepts and introducing the forms, reasons and barriers of the entry of the company on the international market. It also presents analytical procedures for strategic analysis of …moreAbstract:
Predložená diplomová práca má za cieľ analyzovať dopady vstupu podniku na medzinárodný trh v oblasti manažmentu. Prvá časť práce sa zaoberá vymedzením teoretického základu pre danú problematiku definovaním základných pojmov a predstavením foriem, dôvodov a bariér vstupu podniku na medzinárodný trh. Ďalej predstavuje analytické postupy na vykonanie strategickej analýzy spoločnosti, zloženej z analýzy …more
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 5. 2015
Identifier:
https://is.muni.cz/th/ec7f4/
Thesis defence
- Date of defence: 24. 6. 2015
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Martina Rešlová, Ph.D.
Citation record
ISO 690-compliant citation record:
KIKTOVÁ, Katarína. \textit{Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2015. Available from: https://theses.cz/id/ggj00b/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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