Economic Analysis of Google Inc.

Madina Dzagoeva

Bakalářská práce

Abstract:

This Bachelor thesis is focused on the Economic analysis of Google Inc. itself and also its shares. It consists of two parts: theoretical and practical. The types of stocks, history of the company, stock exchange, NASDAQ are provided in the first part. Also, the author tells about the Google services and work mechanisms of the firm.In the practical part, the external and internal analysis of the company is done. The SWOT analysis is made on the base of the previous analysis. Additionally, the second part of the thesis includes the analyses of stocks of Google Inc.: fundamental and technical analyses. Fundamental analysis is made with the help of financial statement data. Technical analysis is made with the help of simple moving average (SMA), exponential moving average (EMA), moving average convergence divergence (MACD) and Bollinger bands.

Keywords

Google Inc., Technical analysis, Fundamental analysis, GOOG shares, NASDAQ, Stock Exchange, moving average, search engine, SWOT analysis, service

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration