How important is information technology in forming Business Strategy? Case study of the Netflix company.

Yehor Hromov

Bakalářská práce

Abstract:

This thesis explores the role of information technology (IT) in shaping business strategy, with focus on Netflix as a case study. In an era where digital transformation is everywhere, IT is not in a support role anymore, but a fundamental part of businesses around the globe. Netflix, a leader in the online streaming industry, serves as a great example of this integration. This study explores how Netflix uses IT to gain competitive advantage, innovate its business model and maintain it’s market leadership. It examines the company's strategic use of data analysis and personalized content to better company’s efficiency. The thesis also explores the challenges faced by Netflix, including the impact of new technologies and market changes. Through a comprehensive analysis, this research provides insights into the symbiotic relationship between IT and business strategy.

Keywords

business strategy, digital transformation, Netflix, innovation, data analytics, case study, information system, competitiveness, Information technology

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 12. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 4. 2. 2025
• Vedoucí: John McKeown
• Oponent: Jared Daniel Jacques

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Informatics