Exploitation of Crowd as a Source of Competitive Advantage – Barbora Lebedová
Barbora Lebedová
Master's thesis
Exploitation of Crowd as a Source of Competitive Advantage
Exploitation of Crowd as a Source of Competitive Advantage
Abstract:
The objective of this thesis is to research and analyze methods used for exploiting the crowd in business context. The focus is given to crowdsourcing as it is a viable method of involving the crowd in the daily operations. The "crowd" can be defined as a cohesive group of people that are bound together by their specific interest, skill or education. After introducing crowdsourcing as a method, its …moreAbstract:
The objective of this thesis is to research and analyze methods used for exploiting the crowd in business context. The focus is given to crowdsourcing as it is a viable method of involving the crowd in the daily operations. The "crowd" can be defined as a cohesive group of people that are bound together by their specific interest, skill or education. After introducing crowdsourcing as a method, its …more
Language used: English
Date on which the thesis was submitted / produced: 7. 2. 2013
Identifier:
http://www.vse.cz/vskp/eid/58229
Thesis defence
- Date of defence: 12. 9. 2014
- Supervisor: Martin Lukeš
- Reader: Jan Mareš
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/58229
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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