Exploitation of Crowd as a Source of Competitive Advantage – Barbora Lebedová
Barbora Lebedová
Master's thesis
Exploitation of Crowd as a Source of Competitive Advantage
Exploitation of Crowd as a Source of Competitive Advantage
Anotácia:
The objective of this thesis is to research and analyze methods used for exploiting the crowd in business context. The focus is given to crowdsourcing as it is a viable method of involving the crowd in the daily operations. The "crowd" can be defined as a cohesive group of people that are bound together by their specific interest, skill or education. After introducing crowdsourcing as a method, its …viacAbstract:
The objective of this thesis is to research and analyze methods used for exploiting the crowd in business context. The focus is given to crowdsourcing as it is a viable method of involving the crowd in the daily operations. The "crowd" can be defined as a cohesive group of people that are bound together by their specific interest, skill or education. After introducing crowdsourcing as a method, its …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 7. 2. 2013
Identifikátor:
http://www.vse.cz/vskp/eid/58229
Obhajoba závěrečné práce
- Obhajoba proběhla 12. 9. 2014
- Vedúci: Martin Lukeš
- Oponent: Jan Mareš
Plný text práce
Obsah online archivu závěrečné práce
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/58229
Vysoká škola ekonomická v Praze
Master programme / odbor:
Ekonomika a management / International Management
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