Social media as an effective instrument for business communication – Bc. Petra Krumpholcová
Bc. Petra Krumpholcová
Master's thesis
Social media as an effective instrument for business communication
Social media as an effective instrument for business communication
Abstract:
The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of …moreAbstract:
The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2014
Identifier:
https://is.vsfs.cz/th/o38tw/
Thesis defence
- Date of defence: 24. 6. 2014
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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