Bc. Gabriela Pavlištová

Master's thesis

Uplatnění kreativity managementu služeb

Applying Creativity to Service Management
Abstract:
PAVLIŠTOVÁ, Gabriela. Uplatnění kreativity v managementu služeb. [Diplomová práce]. Vysoká škola hotelová. Praha: 2017. 78 stran. Diplomová práce se zabývá kreativitou, tvůrčími metodami práce a jejich uplatněním v managementu služeb. V teoretické části práce jsou vysvětleny základní pojmy jako kreativita, prvky kreativity, kreativní proces, kreativita individuální, týmová a organizační a představena …more
Abstract:
PAVLIŠTOVÁ, Gabriela. Applying Creativity to Service Management. [Master’s dissertation]. The Institute of Hospitality Management in Prague 8, Ltd. Prague: 2017. 78 pages. This Master thesis concerns with Creativity, Creative Methods and their application to Service Management. The theoretical part of the thesis explains basic concepts such as creativity, creativity elements, creative process, individual …more
 

Keywords

kreativita management služeb\tvurci metody prace tvurci prostredi Creativity Creative Methods Creative Environment Service Management
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 6. 2017
Identifier: http://is.vsh.cz/th/8204/vsh_m/

Thesis defence

  • Date of defence: 6. 9. 2017
  • Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
  • Reader: Ing. Bc. Jan Chromý, Ph.D.

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Institute of Hospitality Management in Prague

Master programme / field:
Economics and Management / Marketing Communication (Study in Czech)

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