Inbound marketing in the Communication Mix at the Faculty of Informatics – Bc. Ján Struhár
Bc. Ján Struhár
Master's thesis
Inbound marketing in the Communication Mix at the Faculty of Informatics
Inbound marketing in the Communication Mix at the Faculty of Informatics
Abstract:
Cieľom diplomovej práce je vysvetliť kontext marketingu služieb a vysokého školstva v druhej kapitole. Následne je analyzovaný český vysokoškolský trh so zameraním na internet a sociálne média, a to v tretej kapitole. Dopĺňa to definovanie inbound marketingu a popis jeho praktík v kapitole štvrtej. Kapitola 5 pozostáva z prípadovej štúdie Fakulty informatiky Masarykovy univerzity, v ktorej sa nachádza …moreAbstract:
This thesis aims to explain the context of service and higher education marketing in the second chapter. Then Czech education market is analyzed , focusing on the Internet and the social media, in the third chapter. It is complemented in the fourth chapter by definition of inbound marketing and description of its practices. Chapter 5 consists of a case study of the Faculty of Informatics of Masaryk …more
Language used: English
Date on which the thesis was submitted / produced: 28. 5. 2012
Identifier:
https://is.muni.cz/th/lgxbl/
Thesis defence
- Date of defence: 28. 6. 2012
- Supervisor: doc. RNDr. Tomáš Pitner, Ph.D.
- Reader: Ing. Stanislava Gráf
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatikyMasaryk University
Faculty of InformaticsMaster programme / field:
Applied Informatics / Service Science, Management and Engineering
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