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Veronika SIVÁKOVÁ

Bachelor's thesis

Analysis of communication strategies in promotional texts of cosmetics industry

Analysis of communication strategies in promotional texts of cosmetics industry
Abstract:
Promotional discourse influences almost all areas of our lives while strongly affecting consumer decisions. The aim of this paper was to analyse the promotional texts of the brand Geek & Gorgeous, and their use of persuasive strategies, verbal and non-verbal means, their interaction and impact on the consumer. To obtain the outcomes, we chose a qualitative analysis of samples of verbal and nonverbal …more
Abstract:
Propagačny? diskurz pôsobí takmer na všetky oblasti nášho života, pričom vy?razne ovplyvňuje rozhodnutia konzumenta. Cieľom tejto práce bola analy?za propagačny?ch textov značky Geek & Gorgeous a ich využitie persvazivny?ch stratégií, verbálnych a neverbálnych prostriedkov, ich vzájomná interakcia a konečny? dopad na konzumenta. Na dosiahnutie vy?sledkov sme zvolili metódu kvalitatívnej analy?zy ukážok …more
 

Keywords

Geek & Gorgeous verbálne a neverbálne prostriedky reklamny? diskurz persvazívne stratégie
 
Language used: English
Date on which the thesis was submitted / produced: 21. 6. 2023
Accessible from:: 31. 12. 2999

Thesis defence

  • Supervisor: Mgr. Zuzana Hurtová, Ph.D.

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SIVÁKOVÁ, Veronika. Analysis of communication strategies in promotional texts of cosmetics industry. Ostrava, 2023. bakalářská práce (Bc.). OSTRAVSKÁ UNIVERZITA. Filozofická fakulta

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