Social media communication

Bachelor of Science Olugbenga Ayodeji Tanimomo, BSc

Diplomová práce

Abstract:

The use of social media has become a daily requirement in today's culture. Social media is primarily utilised for decision-making, news and information access, and social interaction. It is a useful tool for sharing, creating, and disseminating information as well as for communicating with people locally and globally. The idea behind social media was originally to connect with friends and family, but businesses later adopted it as a way to connect with clients by utilising a well-liked new communication channel. Social media's strength is its capacity to connect and communicate with anyone on Earth, or with many people at once.Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, bookmarking, microblogging, social gaming, social news, social networks, media sharing, business networks, virtual worlds, reviews, online forum sites like clubhouse and much more. Even governments and politicians utilise social media to engage with constituents and voters.Social media is a potent communication tool that has a significant impact on both urban centers and rural locations. We are just witnessing a small portion of the digital revolution, though. The world has become more accessible because to the digital transition, which has also affected businesses and altered how we communicate. The business, advertising, and education sectors have all been overtaken by social media. It has had a lasting effect on how people communicate and is now an essential component of their daily life.

Keywords

social media, microblogging, social networks, clubhouse, online marketing, Instant Messaging (IM), Facebook, Twitter, LinkedIn, Instagram, Marketing, Marketing Strategy, Marketing Communication, Google Analytics

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 1. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 31. 5. 2023
• Vedoucí: doc. Ing. Ladislav Pilař, MBA Ph.D.
• Oponent: Zdeněk Pech, Ph.D., externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management