The differences between generations in shopping behavior for fast fashion products. – Elvira Bakirova
Elvira Bakirova
Master's thesis
The differences between generations in shopping behavior for fast fashion products.
Abstract:
The diploma thesis defines development of customer preferences in clothes segment during the rise of Internet technologies, its characteristics, the dependence of customer behaviour on age, gender, geographical location, personal preferences and other factors. The paper reveals details of the production of fast-fashion clothing, its advantages and numerous disadvantages, which include pollution of …more
Language used: English
Date on which the thesis was submitted / produced: 1. 4. 2023
Thesis defence
- Date of defence: 30. 5. 2023
- Supervisor: Ing. Richard Selby, Ph.D.
- Reader: Zdenek Linhart, externi
Citation record
ISO 690-compliant citation record:
BAKIROVA, Elvira. \textit{The differences between generations in shopping behavior for fast fashion products.}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/hlb30v/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Economics and Management
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