Lucia Bavoľárová

Bachelor's thesis

Televizní vysílání v ČR jako segment kreativních průmyslů

Television broadcasting in the Czech Republic as a segment of creative industries
Abstract:
This bachelor thesis focuses on analyzing television broadcasting and cultural industries in the Czech Republic. It examines the impact of television communication, cultural aspects, and their shaping of societal awareness. The aim of the thesis is to analyze the current position of television broadcasting within the creative industries in the Czech Republic and to examine its impact on the economy …more
Abstract:
Táto bakalárska práca sa zameriava na analýzu televízneho vysielania a kultúrnych priemyslov v Českej republike. Skúma vplyv televíznej komunikácie, aspekty kultúry a ich formovanie spoločenského povedomia. Cieľom práce je analyzovať súčasnú pozíciu televízneho vysielania v rámci kreatívnych priemyslov v Českej republike a preskúmať jeho vplyv na ekonomiku. Konkrétne sa zameriava na preferencie divákov …more
 

Keywords

Televízne vysielanie televízia Česká televízia kultúra kultúrny priemysel kreatívne média televízna reklama
 
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 5. 2024
Identifier: https://is.ambis.cz/th/swfox/

Thesis defence

  • Date of defence: 20. 5. 2024
  • Supervisor: PhDr. Helena Havlíková
  • Reader: PhDr. Vladimíra Hladíková, Ph.D.

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AMBIS University

Bachelor programme / field:
Marketing comunication / Marketing comunication

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