The business plan for Tomatis therapy centre in Almaty

Bc. Aziza Akhmetova

Diplomová práce

Abstract:

The aim of this diploma thesis is to develop a business plan, in order to increase the profitability of an existing company in Almaty, conducting the Tomatis therapy, a natural approach of neurosensory stimulation based on the listening training. The first part of the literature overview of this thesis serves as a guideline for the business plan establishment, describing the importance of business planning and analyses, which it should include. The second part provides information about the scope of Tomatis therapy, as well as the scientific researches, proving its efficiency. The practical part consists of the application of knowledge, gained from the literature overview, for the business plan establishment. This section was built by analysing the macro-, industrial- and internal environments, in which a company operates, and contains information on the development of further growth strategy and marketing plan, financial statement forecasts, and the risk analysis. The financial analysis with its break-even concept and profitability assessment reveal the viability of the company, which with the implementation of a strong marketing strategy, has a big growth potential. This business plan has a practical application and the insights gained from this thesis will be used in further company’s operation.

Keywords

Business plan, Tomatis therapy, Growth strategy, Marketing plan, Financial plan, Competitive advantage, Auditory training, Customer segments

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 4. 2020

Obhajoba závěrečné práce

• Vedoucí: Oldřich Ludwig Dittrich, MPH Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration