Ing. Mariya Belozyorova

Diplomová práce

Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results

Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Anotace:
The topic of the Diploma Thesis is “Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results”. It is an up-to-date topic, which while being incompletely investigated, attracts attention of scientists. The main objectives of the present Diploma Thesis include: to study existing forms, functions and strategies for using …více
Abstract:
The topic of the Diploma Thesis is “Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results”. It is an up-to-date topic, which while being incompletely investigated, attracts attention of scientists. The main objectives of the present Diploma Thesis include: to study existing forms, functions and strategies for using …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 16. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 17. 6. 2015
  • Vedoucí: Mgr. Dagmar Sieglová, M.Ed.
  • Oponent: Mgr. Zdeněk Sloboda

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
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