Connected cars: Transformation of Connected Cars in India into Revenue Streams

Sandeep Gothe

absolventská práce studenta CŽV

Anotácia:

This paper focuses on the growing trend of the connected cars in Indian market with digitalization initiative and creating the holistic platform which is anticipated to affect not only on the Indian economy but automobile sector in a positive way. Willingness of the customer to pay on the technological edge and cloud computing giving the boost to create the complete agnostic platform to deal with future needs and bring the value addition to the customer. OEMs have to dig deep dive on using the full potential of the data analytics and thus bring the robust value chain which will benefit both customer and manufacturer or service providers. Generating different revenue models in upcoming years will be key driver to sustain in the Indian market.

Abstract:

This paper focuses on the growing trend of the connected cars in Indian market with digitalization initiative and creating the holistic platform which is anticipated to affect not only on the Indian economy but automobile sector in a positive way. Willingness of the customer to pay on the technological edge and cloud computing giving the boost to create the complete agnostic platform to deal with future needs and bring the value addition to the customer. OEMs have to dig deep dive on using the full potential of the data analytics and thus bring the robust value chain which will benefit both customer and manufacturer or service providers. Generating different revenue models in upcoming years will be key driver to sustain in the Indian market.

Kľúčové slová

Big data analytics, Data Monetization, Connected cars

Keywords

Connected cars, Big data analytics, Data monetization

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 29. 11. 2022

Obhajoba závěrečné práce

• Vedúci: doc. Ing. Jana Přikrylová, Ph.D.
• Oponent: Martina Beránek, Ph.D.

ŠKODA AUTO a.s.

ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

celoživotní:
Master of Business Administration