Effectiveness of Marketing Communication strategy – Bc. Adéla Vlasáková
Bc. Adéla Vlasáková
Master's thesis
Effectiveness of Marketing Communication strategy
Abstract:
This thesis firstly describes the basic terms connected to marketing and communication. Then it will describe the basis of the selected firm its marketing communication mix and customer segmentation. The thesis focuses on one particular store to reach more precise results. The aim of this thesis is to evaluate the communication techniques of selected firm and their overall impact on final consumer …more
Language used: English
Date on which the thesis was submitted / produced: 30. 3. 2017
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
VLASÁKOVÁ, Adéla. \textit{Effectiveness of Marketing Communication strategy}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/hun0y5/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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