Automotive Dealer Network and Electric Mobility

Markus Reh

Master's thesis

Abstract:

The target of the thesis consists of a proposal to the Dealer Network Strategy Department of a global player in the automotive industry. The proposition contains an estimate number of electric dealerships in a determined country where electric vehicles of this manufacturer will be available in the near future. An adequate research and utilization of data is ensured with the help of diverse tools. Moreover, developed recommendations are derived by means of a case comparison and scenario analyses. The thesis is concluded by a management matrix that outlines the proposed development of electric dealers within the focus period of 2013 until 2021.

Abstract:

The target of the thesis consists of a proposal to the Dealer Network Strategy Department of a global player in the automotive industry. The proposition contains an estimate number of electric dealerships in a determined country where electric vehicles of this manufacturer will be available in the near future. An adequate research and utilization of data is ensured with the help of diverse tools. Moreover, developed recommendations are derived by means of a case comparison and scenario analyses. The thesis is concluded by a management matrix that outlines the proposed development of electric dealers within the focus period of 2013 until 2021.

Keywords

Battery Electric Vehicle, Original Equipment Manufacturer, Automotive Industry

Keywords

Original Equipment Manufacturer, Automotive Industry, Battery Electric Vehicle

Language used: English

Date on which the thesis was submitted / produced: 6. 12. 2012

Thesis defence

• Date of defence: 19. 9. 2013
• Supervisor: Ladislav Tyll
• Reader: Jiří Strouhal

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management