Analýza marketingové komunikace La Gare Restaurants – Bc. Eliška Hrubá
Bc. Eliška Hrubá
Master's thesis
Analýza marketingové komunikace La Gare Restaurants
La Gare Restaurants Marketing Communication Analysis
Abstract:
Cílem analýzy maketingové komunikace La Gare Restaurant je zjistit, zda jsou nástroje, které jsou využity dostačující, zda je potřeba některé nástroje obnovit, restartovat nebo doplnit je novými, atraktivnějšími, modernějšími prostředky marketingové komunikace. V této práci jsou popsány nástroje marketingového komunikačního mixu. Je zde jasně řečeno, zda jsou nástroje efektivně nastaveny a jsou hosty …moreAbstract:
The goal of the analysis of marketing communications Restaurant La Gare is to determine if the tools, that are mentioned, are used correct. If the tools need to be restore, refresh or replenish with more attractive and modern tools of marketing communications. This thesis describes tools of marketing communication mix. It is clearly stated that the instruments are effectively set and entertains guests …more
Language used: Czech
Date on which the thesis was submitted / produced: 7. 5. 2015
Identifier:
http://is.vsh.cz/th/11343/vsh_m/
Thesis defence
- Date of defence: 10. 6. 2015
- Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
- Reader: PhDr. Jaroslav Holoubek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management
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