Factors influencing food choice and the reality in restaurants (the case of Prague)

Kateryna Andriianova

Bachelor's thesis

Abstract:

This bachelor's thesis identifies the key factors influencing consumer decision-making in the Prague restaurant market. In the theoretical part, the factors influencing the choice of restaurants, as well as general factors influencing the behavior of the client are determined. In the second practical part of the work, a study was conducted among the residents of Prague to find out the importance of each factor. According to the study, the most important factors were social, but for some categories economic factors are more important. Subsequently, a content analysis of restaurant websites was conducted for the presence of relevant factors important to customers. After the analysis, recommendations are given to the government and restaurants to be closer to consumer demand and help solve social problems.

Keywords

Food trends, Food choice, Food habits, Consumer behavior

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2022

Obhajoba závěrečné práce

• Vedúci: prof. PhDr. Michal Lošťák, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Economics and Management