Development of marketing strategies and plans based on clustering, cluster analysis and segmentation. – Anton Barinov
Anton Barinov
Bachelor's thesis
Development of marketing strategies and plans based on clustering, cluster analysis and segmentation.
Abstract:
This thesis is focused on development of marketing plans and strategies targeting specified segments of customers, based on K-means clustering algorithm and clustering results analysis. The main goal is to determine the key advantages of applying clustering methods in marketing and methodology of K-means, as well as situations in which it should be applied, and modern techniques for developing marketing …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2021
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
BARINOV, Anton. \textit{Development of marketing strategies and plans based on clustering, cluster analysis and segmentation.}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/ibxcba/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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