Analysis of selected agritourism organizations in the Benešov region

Bc. Anna Květoňová

Diplomová práce

Abstract:

This diploma thesis is dedicated to selected agritourism institutions in Benešov region and their analysis. For this purpose, 4 different farms and homesteads were chosen, according to services, they provide – the Benešov region provides a relatively wide range of different types of agricultural activities, therefore farms with different offer of services are analysed.Each of these farms is analysed by the tools of business analysis, together with empirical methods. The aim was to understand the nature of each farm, to be able to provide further recommendations for them. Since each farm has each own approach, it is very interesting to see, how they can be helpful each other, what would increase the possibility of improvement of agritourism in the Benešov region.

Keywords

tourism, agritourism, farm, Benešov region

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 4. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Bohuslava Boučková, CSc.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management